目錄
第一部分 摘要.........................................................................................................................5
1.1 古姜堂品牌介紹.........................................................................................................5
1.2 古姜堂休閑時(shí)尚吧介紹.............................................................................................6
1.3 古姜堂休閑時(shí)尚吧連鎖發(fā)展布局.............................................................................7
1.4 本輪融資計(jì)劃.............................................................................................................7
1.5 投資退出方案.............................................................................................................8
1.6 投資評(píng)估.....................................................................................................................8
第二部分 養(yǎng)生保健市場(chǎng)分析...............................................................................................10
2.2 萬億大健康市場(chǎng)空間...............................................................................................10
2.1.1“健康中國(guó)”上升為國(guó)家戰(zhàn)略 .........................................................................10
2.1.2 大健康產(chǎn)業(yè)市場(chǎng)持續(xù)擴(kuò)大潛力巨大............................................................10
2.2 千億級(jí)健康養(yǎng)生目標(biāo)市場(chǎng).......................................................................................11
2.2.1 中國(guó)養(yǎng)生館市場(chǎng)分析....................................................................................11
2.2.2 我國(guó)保健與調(diào)理市場(chǎng)....................................................................................11
2.3 健康養(yǎng)生消費(fèi)市場(chǎng)細(xì)分分析...................................................................................12
2.3.1 消費(fèi)人群細(xì)分分析........................................................................................12
2.3.2 消費(fèi)能力分析................................................................................................13
2.4 保健養(yǎng)生行業(yè)發(fā)展趨勢(shì)...........................................................................................13
第三部分 古姜堂休閑時(shí)尚吧...............................................................................................15
3.1 古姜堂休閑時(shí)尚吧定位...........................................................................................15
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3.1.1 服務(wù)定位需求................................................................................................15
3.2 古姜堂休閑時(shí)尚吧業(yè)務(wù)介紹...................................................................................17
3.2.1 古姜堂休閑時(shí)尚吧養(yǎng)生理療業(yè)務(wù)................................................................17
3.2.2 姜系列產(chǎn)品服務(wù)體系....................................................................................20
3.2.3 姜文化傳承展示............................................................................................21
3.2.4 古姜堂輕社交零售空間................................................................................21
3.3 古姜堂休閑時(shí)尚吧競(jìng)爭(zhēng)優(yōu)勢(shì)...................................................................................22
3.3.1 自主產(chǎn)品 VS 市場(chǎng)產(chǎn)品.................................................................................22
3.3.2 多元空間 VS 單一業(yè)務(wù).................................................................................22
第四部分 運(yùn)營(yíng)及規(guī)劃...........................................................................................................24
4.1 運(yùn)營(yíng)管理...................................................................................................................24
4.1.1 運(yùn)營(yíng)模式........................................................................................................24
4.1.2 盈利方式........................................................................................................24
4.1.3 公司管理........................................................................................................25
4.2 古姜堂休閑時(shí)尚吧未來三年發(fā)展計(jì)劃...................................................................26
第五部分 營(yíng)銷策略...............................................................................................................28
5.1 市場(chǎng)營(yíng)銷推廣...........................................................................................................28
4.1.1 市場(chǎng)定位........................................................................................................28
4.1.2 渠道搭建........................................................................................................28
4.2 市場(chǎng)推廣策略...........................................................................................................29
第六部分 融資說明...............................................................................................................30
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6.1 融資需求...................................................................................................................30
6.2 資金使用計(jì)劃...........................................................................................................30
6.3 投資退出方案...........................................................................................................30
第七部分 財(cái)務(wù)預(yù)測(cè)與分析...................................................................................................32
7.1 基本假設(shè)...................................................................................................................32
7.2 財(cái)務(wù)預(yù)測(cè)...................................................................................................................32
7.2.1 收入預(yù)測(cè)........................................................................................................32
7.2.2 成本預(yù)測(cè)........................................................................................................33
7.2.3 利潤(rùn)預(yù)測(cè)........................................................................................................34
7.2.4 現(xiàn)金流預(yù)測(cè)....................................................................................................34
第八部分 風(fēng)險(xiǎn)與控制...........................................................................................................35
8.1 經(jīng)營(yíng)管理風(fēng)險(xiǎn)及控制...............................................................................................35
8.2 財(cái)務(wù)風(fēng)險(xiǎn)及控制.......................................................................................................35
8.3 市場(chǎng)風(fēng)險(xiǎn)及控制.......................................................................................................35
