目錄
第一章 執(zhí)行摘要_________________________________________________________________5
1.1 公司基本信息______________________________________________________________________ 5
1.2 公司文化__________________________________________________________________________ 5
1.3 項(xiàng)目介紹__________________________________________________________________________ 5
1.4 核心資源及優(yōu)勢____________________________________________________________________ 6
1.4.1 以當(dāng)?shù)厝藶楹诵牡念檰柗?wù)_______________________________________________________________6
1.4.2 優(yōu)秀的創(chuàng)始人___________________________________________________________________________7
1.4.3 成熟的運(yùn)營團(tuán)隊(duì)_________________________________________________________________________7
1.4.4 豐富的戰(zhàn)略合作資源_____________________________________________________________________7
1.4.5 基礎(chǔ)銷售網(wǎng)絡(luò)搭建完畢___________________________________________________________________7
1.5 融資需求__________________________________________________________________________ 8
第二章 市場分析_________________________________________________________________9
2.1 旅游行業(yè)市場______________________________________________________________________ 9
2.1.1 中國在線旅游市場交易規(guī)模穩(wěn)定增長_______________________________________________________9
2.1.2 定制游市場未開發(fā)完全___________________________________________________________________9
2.1.3 全國出境旅游人次不斷增長______________________________________________________________10
2.1.4 2015 年赴新加坡游客達(dá)到 209 萬人______________________________________________________ 11
2.2 目標(biāo)群體分析_____________________________________________________________________ 11
2.2.1 40%用戶計(jì)劃出境游____________________________________________________________________12
2.2.2 新加坡在出境游用戶滿意度排名第六_____________________________________________________ 12
2.2.3 在線旅游產(chǎn)品已經(jīng)被大部分用戶接受______________________________________________________13
2.2.4 用戶更喜歡在線預(yù)訂酒店機(jī)票、查攻略____________________________________________________13
2.2.5 更喜歡在線旅游的便捷性________________________________________________________________14
2.3 市場定位分析_____________________________________________________________________ 14
2.3.1 當(dāng)?shù)厝烁拍钭杂尚蟹?wù)平臺______________________________________________________________14
2.3.2 當(dāng)?shù)厝艘徽臼匠鼍匙杂尚衅放?/span>____________________________________________________________14
第三章 競爭分析________________________________________________________________15
3.1 直接競爭對手分析_________________________________________________________________ 15
3.2 潛在競爭對手分析_________________________________________________________________ 15
3.3 本項(xiàng)目比較優(yōu)勢___________________________________________________________________ 15
第四章 商業(yè)模式及戰(zhàn)略規(guī)劃______________________________________________________16
4.1 商業(yè)模式_________________________________________________________________________ 16
4.1.1 商業(yè)模式構(gòu)建__________________________________________________________________________16
4.1.2 盈利模式______________________________________________________________________________16
4.2 SWOT 分析________________________________________________________________________17
第 3頁 共 29 頁商業(yè)機(jī)密
4.3 戰(zhàn)略規(guī)劃_________________________________________________________________________ 17
第五章 市場營銷________________________________________________________________19
5.1 總體市場策略_____________________________________________________________________ 19
5.2 IT 規(guī)劃與上線_____________________________________________________ 錯誤！未定義書簽。
第六章 管理團(tuán)隊(duì)________________________________________________________________21
6.1 組織結(jié)構(gòu)圖_______________________________________________________________________ 21
6.2 團(tuán)隊(duì)建設(shè)_________________________________________________________________________ 22
第七章 融資及資金使用計(jì)劃______________________________________________________23
7.1 融資計(jì)劃_________________________________________________________________________ 23
7.2 資金使用計(jì)劃_____________________________________________________________________ 24
7.3 退出機(jī)制_________________________________________________________________________ 24
7.3.1 公司回購______________________________________________________________________________24
7.3.2 持續(xù)經(jīng)營獲利__________________________________________________________________________24
7.3.3 股權(quán)轉(zhuǎn)讓______________________________________________________________________________24
7.3.4 公開上市______________________________________________________________________________24
第八章 財(cái)務(wù)預(yù)測與分析__________________________________________________________25
8.1 基本假設(shè)_________________________________________________________________________ 25
8.2 財(cái)務(wù)預(yù)測_________________________________________________________________________ 25
8.2.1 收入預(yù)測______________________________________________________________________________25
8.2.2 利潤預(yù)測______________________________________________________________________________26
第九章 風(fēng)險(xiǎn)及控制______________________________________________________________27
9.1 經(jīng)營管理風(fēng)險(xiǎn)及控制_______________________________________________________________ 27
9.2 財(cái)務(wù)風(fēng)險(xiǎn)及控制___________________________________________________________________ 27
9.3 法律風(fēng)險(xiǎn)及控制___________________________________________________________________ 28
9.4 市場風(fēng)險(xiǎn)及控制___________________________________________________________________ 28
9.5 競爭風(fēng)險(xiǎn)及控制___________________________________________________________________ 29
